Since its inception, Audi has distinguished itself as a pioneer in automotive design, constantly pushing the boundaries with innovative and unique concept vehicles, from the Aztec of 1988 to the Audi quattro concept of 2010. Although most of these vehicles never transitioned from concept to production, remaining confined to Audi’s design studios, concept cars remain crucial for the brand’s future direction. To celebrate these inspiring and groundbreaking creations, the Audi Museum Mobile has unveiled a new exhibition featuring eleven concept cars and design studies, entitled “Design Legends.”
Exhibit Highlights:
Aztec from 1988
Audi quattro Spyder from 1991
Audi Avus quattro from 1991
Audi TT show car from 1995
Audi A8 Coupé concept car from 1997
Audi Steppenwolf from 2000
Audi Nuvolari quattro from 2003
Audi Shooting Brake concept from 2005
Audi e-tron Spyder from 2010
Audi quattro concept from 2010
Audi PB 18 e-tron from 2018
It has been 20 years since the Audi Museum Mobile dedicated an exhibition to design studies. Since then, guests have repeatedly requested a return of this theme—and now the time has come. Concept cars like the Audi quattro Spyder and Audi Avus quattro have returned to our museum, accompanied by some studies we have never hosted before, such as the Audi e-tron Spyder and the Aztec.” Beyond the concept cars themselves, the exhibition also features special items from Audi’s model workshop, offering insights into the creative process behind the designs. Sketches, renderings, and clay models provide a glimpse inside Audi’s creative studio— “showcasing the designers’ ideas, methods, and the journey from vision to form,” – Curator, Stefan Felber. Until July 12th, visitors will have the opportunity to get up close and personal with an automotive timeline of distinct Audi eras at its museum headquarters in Germany. And for those who will not be traveling to the Audi Forum Ingolstadt, the Audi Tradition app brings the museum to the screen of your smartphone. The Audi Tradition app offers deep dives into historic models through text, audio guides, 360-degree views, and even engine sounds.”
Jordan Aquistapace
